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January 07, 2007
E3 transforms in "E for All"
According to "Next-Gen.biz" E3 will now be a consumer-oriented show (surprise) called "E for All." That name was selected from over 3,000 entries in a naming contest.
So what's this really all about? One line from the article sums it up:
E for All will be held at the L.A.C.C. October 18-20, 2007, just as the holiday gift-buying season ramps up. Attendees will be able to buy exhibitors’ products from the show floor.
And a little more about the format...
“For companies that produce and develop games, interactive toys, and all things related, our goal is that 'E for All' will foster promotional and relationship-building opportunities that only face-to-face contact can create,” says Dolaher.
As a consumer-focused expo, E for All will be open to the public at a fee of $100 per ticket for full three-day access to the various events held at the expo, Dolaher confirmed to Next-Gen.
Now the real question is, who is going to participate? And are they going to participate in a big way? Has the demo crunch just moved to a shipping crunch? But now that it's openly and honestly a consumer show, I'm going to guess that the format will be even bigger than it was...sans the boothbabes as it's now a "family-friendly" expo.
Posted by SunSword at January 7, 2007 11:56 AM
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